Introducing Lyrics to Videos
OPPORTUNITY
Musixmatch Pro is a platform designed to turn lyrics into powerful media that help creators connect with their audience. In 2024, after high demand from artists and labels, the platform introduced one of its most requested features: lyric videos. With just a few clicks, creators could now generate dynamic video content for platforms like Instagram Reels and Spotify Canvas, enhancing their reach and engagement.
SOLUTION
Building a fully developed lyric video feature from scratch required extensive testing and a long project timeline. To deliver value to users faster while developing a fully customizable template library, Musixmatch Pro partnered with Runway to introduce Lyrics to Video, an AI-powered tool that transforms lyrics into dynamic, visually engaging content instantly.
IMPACT
• In the first month after launch, subscriptions grew by 34%, reflecting strong demand for accessible, high-quality video creation tools.
• Users appreciated the quick production time and high-quality results, driving a significant increase in customer satisfaction.
Client: Musixmatch Pro x Runway
My role: Brand Designer (In-house)
Creative Director: Alessandro Camedda
Motion Design: Davide Soranzio
Voice over: Cari Quoyeser
Year: 2024
Featured in:
Runway
Music Business Worldwide
Venture Beat
Music Ally
As a brand designer and art director, I’ve been shaping Musixmatch’s motion identity guidelines, brought to life in projects like this. In the video, the Line dynamically interacts with typography, UI elements, and user actions. It symbolizes the creative genesis, the creator’s content, and the technology behind the product, celebrating how audio content can be made accessible to people worldwide.