The house key reinvented

OPPORTUNITY
Tile, a leading American consumer electronics company, specializes in the development of devices to help users locate their belongings. They partnered with Keyline, an innovative company known for their key design expertise. Together, they collaborated to create a seamless solution for users to easily find their keys: Bianca.

SOLUTION
To launch this brand new product, we aimed to recreate everyday scenarios and locations where people commonly misplace their keys. Our approach involved crafting a monochromatic and miniaturized world that made the key stand out visually in the very places it tends to go missing. I was in charge of props design and drew upon my experience in art direction and handcrafting, all of which played pivotal roles in bringing the project's vision to life.

Client: Key line + Tile
Agency: Land Ho
My role: Props Design
Year: 2018