Bringing a local clothing brand to life

OPPORTUNITY
Burro's journey began in the city of Parma, where it emerged as a silk screen lab, dedicated to crafting prints for local visual artists and music bands. As the lab thrived, it became evident that Burro needed to carve out its unique identity.

SOLUTION
The brand narrative mirrors the hard-working attitude of the founders, who tirelessly dedicate their free time to printing, managing, and growing the lab. Bold sans-serif typography and unperfected outlines of the logo exude a genuine DIY spirit. The color palette draws inspiration from the charming streets of Parma, echoing Burro's mission of enriching the local community with culture and positivity.

In the pursuit of a unique and branded signage system, I designed abstract patterns by using typographic elements extracted from the logo. These patterns now grace the walls of Burro's studio, infusing the space with an inviting and distinctive aura. The design project includes an array of brand-related graphics, expanding Burro's portfolio and conveying its secondary values. This creative exploration allows the essence of Burro to shine through in diverse and captivating ways, enriching its narrative.

IMPACT
This project transformed people's perception of Burro, establishing it as a genuine hub for authentic artistic expression and reinforcing its dedication to nurturing local creativity.

Client: Burro Lab (Passion Project)
My role: Art Direction, Graphic Design, Copywriting, Co-Founder
Year: 2020

Featured in: Brand of the day section of Print Magazine